2 Comments
User's avatar
George Perrin MBE's avatar

I love this idea. Makes me think about the free coffee at Pret. Doesn’t have to be an expensive cost to the business to make a customer’s day. What’s the theatre equivalent I wonder?

Rachael Williams's avatar

Yes! I got given a free croissant once at Pret that truly made my day. The free seat upgrade is always nice, but you also kind of know that it's because the show's not selling and they want to make the house look better...